The Long Tail Was a Very Short Tale
Sometimes, the more things change, the more they stay the same. Only two years ago, the buzz book of the media industry was “The Long Tail” by Chris Anderson (also visit The Long Tail Blog), which...
View ArticleTaking Aim At Success
In my most recent book, The Billboard Guide To Writing and Producing Songs That Sell, I posed a question: Given the ridiculously low odds of ever landing a Top Ten pop single, a feat which puts a...
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Try Try…Try Again
It’s become the ultimate music awards show cliché: a twenty-three year old pop star telling aspiring musicians in the crowd to “never give up on your dreams”, as if Joe Rockstar’s three or four year...
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